128 References [1] [2] [3] [4] [5] Business Relationship Manager (http:/ / it

128 References [1] [2] [3] [4] [5] Business Relationship Manager (http:/ / it The concept of business relationship lifecycle [8] and [9] builds on interest in charting the complexities of changing values of business relationships over time in contrast to simple transactional value. BRM lifecycles include: • a macro grow and sustain cycle, characterized by […]